Have you ever been to a presentation, and the speaker starts their session with a story? Straight away, what they have to say becomes more interesting, more relevant and more memorable. We engage with stories. We remember stories. We adopt them as our own. That is why they are such an important marketing tool. If… Read more
Here are five powerful techniques you can start today to market your school and boost enrolments. 1. Share your students’ stories Stories have power. We remember them. We identify with them. Do you use student stories in your marketing? It is valuable to offer a range of stories, not just the ones about outstanding achievements. Ask… Read more
These 7 essential marketing practices for National Disability Insurance Scheme (NDIS) service providers don’t cost the earth, but they can make a massive impact to outcomes. 1. Share content that gives value Good content marketing helps you to build trust with your clients and have meaningful conversations with them. It enables you to foster confidence in… Read more
Here are 4 great examples of excellent copywriting, to inspire and learn from. All are based on simple themes that capture audience attention. Like all good copywriting, they build connections between the audience and the brand. 1. Nike: Just Do It. It’s a simple slogan. Only three little words. For a phrase that has… Read more
Six ways to show a human touch in our tech-driven world The technology already exists for a robot to cook me a burger or a printer to produce a custom medical implant. It’s now commonplace to use the internet to research and buy online. Many customers will spend hundreds of dollars on orders from an… Read more
Want an awesome website? Here are five ways to help get you there. 1. Target your audience The best websites attract new and repeat visitors. Why? Because the content benefits the readers. Before you begin writing your website content, know the audience you want to target. Do they belong to a specific age group? Do they come from a… Read more
Blogs are one of the keys to improving search engine rankings.
Want to get your media release noticed? Use these guidelines to maximise the impact of your media release.